Billboard Project
21/10/1999
WHAT: Photographing empty billboards. Collecting many slides of empty hoardings and empty stands.
WHY: Trying to find a still point in the city. Anti-advertising. What better strategy than the negation of the space of advertising? Non-material values? Spirituality? (possible)
NEXT: Think of presentation. Book? Blow-up? mounted on wall?
THOUGHTS: This is essentially an abstract work. The idea behind it is to deny space, the city’s space to the banal, the raucous and the pedestrian.
KEYWORDS: Mystery, silence, eloquence, sadness, elegy.
WHY: Trying to find a still point in the city. Anti-advertising. What better strategy than the negation of the space of advertising? Non-material values? Spirituality? (possible)
NEXT: Think of presentation. Book? Blow-up? mounted on wall?
THOUGHTS: This is essentially an abstract work. The idea behind it is to deny space, the city’s space to the banal, the raucous and the pedestrian.
KEYWORDS: Mystery, silence, eloquence, sadness, elegy.
Comments (click to expand)